Featured on Audiofarm.org! Thanks for the sponsorship guys. Read the featured blog post on PageRank here.

Let us take your website to #1 on Google, Yahoo, and Bing!

78% of Michigan residents use the internet every day, searching for everything they need. How will you reach them? To capture that traffic, you have to dominate the rankings on search engines like Google, Yahoo, and Bing. If you fail to get a high ranking, customers searching for what you sell will find your competitors instead. Their money, too, will go to your competitors.

Getting to #1 on search engines requires something called search engine optimization, or SEO. SEO is a new science that places your website high on the search engine results page, where people will click, visit, call, and buy. As a company with 10+ years of web development experience and 3+ years of success doing internet marketing for a wide range of businesses, we know everything there is to know on the subject. More importantly, while we run campaigns all over the world, we grew up in Michigan and have parents who run businesses right here in this state. We know first hand the challenges your business faces marketing what you sell, and we enjoy seeing you succeed with our help.

How is your website doing against your competitors now? Find out–fill in this form and get a free, no obligations Michigan search engine optimization ranking report for your website using as many keywords as you like within 24 hours.

What we do for your business – in a nutshell

What we do is bring extremely high quality leads to your business via your website. This is because search engine optimization targets your customer at the exact moment they want to buy–when they are searching for it. No wonder SEO is 60% more cost effective than traditional marketing methods, such as radio and TV ads. Instead of just throwing money at wasteful advertising that interrupts and annoys 97% of the people who see it, SEO advertising is seen only by those who are actively seeking it out.

Moreover, when people searching for what you sell see you at the top of Google, it gives you instant credibility in their minds. As shown in The Art of SEO, Americans consider the businesses listed at the top of the search results to be the authority in their field. This breaks down the psychological barriers consumers have to giving you their hard-earned money. Instead of you pushing them to buy, they are pulled to what you sell by the very needs that got them to type your keyword into Google.

Jump start your profits with organic search engine optimization

We have gotten top rankings and driven new business to many small businesses (see our success stories). We guarantee our results, meaning that you either get to the first page of Google in the time we say you will, or you pay absolutely nothing, $0.

Most likely, you found our website using a search engine like Google. This means we beat our competitors just to reach out to you. If we can do that for such a competitive market as ours, imagine what we can do for your market!

To see a full description of what we can do for your business, read the section on our Michigan SEO services page.

Drive business with Google Maps/local Michigan SEO

In the past few years, Google has begun showing 7 results for local businesses in the Google Places results, A through G. This is when Google shows a map of the area a person searches for and the businesses it considers to be most qualified to serve the need that customer has. We can get you into the top 7 by using local SEO.

This will become more important as time goes on and Google puts more local business results in the maps. Now that 90% of your customers use the internet to find local businesses (versus only 60% who use the Yellow Pages–emarketer), appearing in the top 8 can bring you even more business.

To see a full description of what we can do for your Michigan business with Google local, read the section on our Michigan SEO services page.

SEO vs Pay-per-click (PPC) Advertising

Online marketing agencies like to cold call local businesses and sell them pay-per-click (PPC) advertising. Chances are, you have received such a phone call in the last month or two. Most likely, they told you that it is the best way to defeat the competition. This is not exactly true.

PPC advertising is a good way to get instant traffic to your website, because you pay one of those advertising agencies, or Google, Yahoo, or Bing to be listed in the sponsored results, as below:

We used to offer PPC advertising services for our customers, but now we only offer SEO. The reason is that we have found organic rankings to be a superior business model compared to PPC.

The 3 key reasons search engine optimization is better for your business than paid advertising

First, SEO is a long-term marketing solution that gets the highest return on investment. You will continue to get free traffic month after month, year after year, after you reach the top of Google. PPC, on the other hand, is a short-term solution. You will get qualified traffic, but you will pay for each lead. As soon as you stop paying, the leads stop too. This limits your potential for ROI.

Second, sites at the top of the organic results in a search engine get 90-95% of the clicks from searches. A single PPC ad, on the other hand, normally gets between 1-3% of the clicks. The reason for this is that people have learned that pay-per-click advertisements are different than regular search results. PPC advertisers are not considered the authority that those who are listed in the organic results are, so searchers don’t click them as often.

Third, visitors from organic SEO are better leads than visitors from PPC. This is measured by something called the conversion rate. A conversion happens when someone who visits your site does what you want them to do–they graduate from being a visitor to becoming a lead. A conversion can be anything fromsomeone calling you for a quote to buying something from your website to signing up for your mailing list.

There are 2 main reasons SEO visitors are more likely to convert into leads than PPC visitors. The first is credibility. Searchers know that anyone can get to #1 in the sponsored results just by paying for it, whereas the #1 organic website got there by being the authority. Once you have established credibility in the searcher’s mind, they are already primed to become a lead, and then a customer. When they see your site as a result of an ad, on the other hand, you have to work a lot harder to convince them your business is reputable enough to warrant them opening their wallet.

The second reason is that ad results are not always perfect. As you can see in the example below, the first sponsored result for “royal oak lawyer” is an apartment complex. If a searcher clicks this result without fully reading it first, they are highly likely to bounce–leave the website without clicking any other pages or converting into a lead. They aren’t looking for an apartment–they need a lawyer. Nonetheless, the company will still end up paying anywhere from $1 to $10 for the click, even though it produced $0 in business.