Organic SEO is the process by which we put your website at the top of the search engine results pages. This brings you excellent leads for your business, because it shows you as a credible authority in your industry at exactly the time a potential customer is searching for what you sell.

Visits to your website can lead to conversions. A conversion is any action taken by a visitor to the site that you want. It may be them submitting a form to contact you with an inquiry, subscribing to your newsletter, or picking up the phone to call you. The end goal of bringing traffic to your website will always be having a high conversion rate–getting lots of conversions per visit to your site.

Tip: Before you pay us $1, our consultants will help you calculate the likely return on investment for a first page position on Google. Submit a request now and we will call or email you the results within 24 hours.

How do our SEO services work?

First, it is helpful to see how search engines like Google rank pages on the internet. Take a look at this great video by Google’s world renowned Search Quality Engineer, Matt Cutts–it’s very helpful.

1) Choosing a great keyword phrase to dominate

We start by choosing a keyword phrase you want to dominate on search engines, and can be anything from “Bloomfield Hills dog training” to “Lansing fitness” to “Royal Oak accountant.” We help you choose the right keyword phrase. It should be one that gets lots of searches and has reasonably little competition.

To find out how many searches a keyword phrase gets, there are many tools. One of the best is Google’s Adwords keyword tool. This tool shows you how many people search for your keyword phrase, how many of your competitors are advertising to those searchers, how much it would cost per click to advertise to those searchers, and more.

There are also many ways to see how much competition there is for that phrase. One great way is to see how many web pages Google knows about that have that exact phrase in them. Do this by googling the “exact keyword phrase in quotes” as below. Another is to see how many web pages have that keyword phrase in their title, since SEO service providers know that the title is one of the places search engines like Google place high importance on. You can do this by googling [allintitle:keyword phrase] as below.

Tip: You can have one of our expert staff members check where any of your web pages rank on Google for any keyword phrases you like, free with no obligations. Just send us a request–we’ll get your rank report back to you within 24 hours.

2) Doing excellent onpage SEO

Onpage SEO means putting your keyword phrases in all the parts of your web pages search engines like Google and Yahoo considers to be important. This means getting into the code that web pages are built from–HTML. Our consultants will put the keyword phrases you choose from our recommendations into the page title, the headings, the text of the page, and even the images. Most SEO experts agree that the total keyword density on the page should be anywhere from 1-3% of the words. Anything more and Google will suspect your page of “keyword stuffing,” which will hurt your rankings.

Tip: Check any page on your website’s keyword density with this tool.

One important thing is that the content on your site should be unique. This is because search engines will normally only show searchers one copy of any content. Google, for example, decides which copy is the authentic one by choosing the version with the highest PageRank (see more about PageRank below).

3) Link Building

Google decides which web pages are the highest authority by using a formula called PageRank. This was the idea that made Google founders Larry Page and Sergei Brin multi-billionaires (you can see their patent for PageRank here. Yes, we have read this patent filing.) The idea considers that links to a web page are like votes. The more votes a page has from high authority web pages, the higher its PageRank–and the higher Google, Yahoo, and Bing will place that web page in the search engine results. PageRank goes from 0-10, with 10 being the highest. There is also n/a, which means a site is not trusted enough to be calculated.

When you receive an inbound link to your website, you get a certain amount of what’s called “link juice.” The amount of link juice you get depends on the PageRank of the site that links to you and the number of outbound links it gives in total. The higher the PageRank, the more link juice. The more outbound links, the less link juice. Below is a diagram from Wikipedia:

Tip: You can find out the PageRank of any of your web pages by using the PageRank checker tool from prchecker.info. See the example below, with twitter.com:

Link building is arguably the toughest part of SEO, because it means you have to persuade owners of other websites to give you those links. The higher the authority of their site, the harder it is to convince them. Our expert staff have many methods to get links, though. In the end, what it takes is creating a lot of engaging content and promoting it with social media like Twitter, Digg, and Reddit to attract links to your web pages.

Tip: You can find out how many links you have to any web page, or your entire site, by using Yahoo’s site explorer tool. See the example below, with twitter.com:

How soon will I see results from your work?

Once we start optimizing your site, you will see your website’s position in Google, Yahoo, and Bing move up towards #1. However, the speed at which you will reach #1 depends on a lot of things, including how long your website has been online and how much competition there is. Before you pay us $1, one of our gurus will give you a timeframe for how long it will take to reach the first page of Google, and we will stand by that timeframe.

Tip: Submit a request now and get a free, no obligations report on the financial benefits organic solutions can bring your business, as well as pricing and timeframe.

Everything is measurable with SEO services. You will get monthly reports showing you where your site ranks for all the keyword phrases we have chosen to dominate together. Also, we will set up Google Analytics on your site and show you how to log in. This excellent, free tool will allow you to measure exactly how many visitors we are bringing to your website. This lets us calculate to the penny your exact return on investment for using our services.

Google Maps/Local SEO services

Over the past few years, Google has begun showing 7 results above the Google organic results for local searches. They label these on a map using the letters A through G. This allows searchers to find local businesses based on their search–for example, “Ann Arbor pizza.” Moreover, in October 2010 Google began mixing the map results with the organic results, which gives the top websites a lot more real estate on the search engine results page.

Google is rolling out its Google Maps results industry by industry, region by region. Not all searches for local products and services show maps results, but eventually, it is likely all of them will. This is a natural result of Google overtaking the Yellow Pages to become Michigan residents’ first place to search for local businesses. In fact, 90% of internet users in the U.S. start their search for local businesses on a search engine.

How does Google Maps/local SEO help my business?

If your business has a particular geographic region, it’s very important to be on the first page of the local map results. Ideally, you will occupy and hold the A-spot–the #1 position on Google Maps for your target keyword phrase. From our experience, about 20-50% of all clicks go to these top 7 local results, which means a lot more customers to do business with you. More business means more money, something we all like.

How do you do Google Maps optimization?

First, you need a Google Places page. If you do not have one, we will build and optimize it for you and link it to your website. If you do, we will optimize your Google Places content to get it ready for an A-spot.

Next, we will optimize the local business pages online that reference your page. Like PageRank, Google uses a formula to decide which sites make it into the top 7. Our consultants have spent hundreds of hours researching the factors that go into the maps rankings, and come up with a solution that allows us to turbo charge your climb to the A-spot. In general, it comes down to how many sites Google considers to be authoritative for local businesses have listed you, and what your customers responding to those listings say about you. We promote your site in all the right places to make sure you get a high local business authority score.

How soon will I see Google Maps/local results?

Like our organic SEO services, we will give you a timeframe for your Google Maps/local SEO results, and stand by that timeframe. That timeframe depends on how long your Google Places page has been around, how much local business buzz your site had before we started optimizing, and how many competitors are in your geographic region.

Tip: Submit a request now to get a free, no obligations report on the financial benefits Google Maps/local our SEO solutions team can get you, as well as pricing and timeframe.